UMM AI 
The Project
Client
Grid Steward
Industry
Energy
Services
- Digital Strategy & Brand Positioning
- Experience Design
- Content Architecture & Information Design
- Web Platform Development
- AI & Data Experience Strategy
UMM partnered with Grid Steward to transform a complex energy intelligence platform into a clear and engaging digital experience. The objective was to position Grid Steward as a smarter way for households, utilities, and energy partners to understand, optimize, and coordinate energy usage through AI-powered insights.
Delivering Tangible Business Transformation in Energy
The new Grid Steward digital platform creates a structured experience that simplifies complex energy management concepts for multiple audiences. UMM developed a strategic website ecosystem that communicates the future of connected energy, explains AI-driven capabilities, and enables utilities, homeowners, and partners to understand the value of smarter energy decisions.
3
Audience-Specific Experiences Created
The platform was structured around utilities, homeowners, and ecosystem partners, ensuring each audience receives relevant messaging, solutions, and value-driven information.
2
Solution Platforms Defined
UMM created dedicated digital narratives for Grid Steward and Utility Steward, clearly differentiating utility-focused intelligence from consumer energy management experiences.
5+
Core Digital Sections Developed
The website architecture was designed around key areas including energy challenges, solutions, technology, benefits, and future grid transformation.
Tech Stack
Building a Digital Intelligence Platform for the Future of Energy
AI-powered energy platform experience enabling smarter decision-making, audience engagement, and connected energy management.
Challenge
Communicating Complex Energy Intelligence Through a Simple Digital Experience
Grid Steward needed to communicate an advanced energy management platform to multiple audiences with different expectations. Utilities required better grid visibility and demand management capabilities, while homeowners needed simple ways to understand and optimize energy usage.
Solution
Creating a Digital Experience for the Future of Energy
UMM delivered a complete digital transformation across brand, technology, and growth.
Strategic Brand Positioning
Experience-Led Information Architecture
Human-Centered Content Strategy
Strategic Brand Positioning
Defined a stronger digital narrative that positioned Grid Steward as an intelligence platform connecting households, utilities, and the evolving energy ecosystem.
Experience-Led Information Architecture
Created structured user journeys that guide visitors from understanding energy challenges to exploring solutions, technology, and business benefits.
Human-Centered Content Strategy
Translated complex energy and AI concepts into clear messaging focused on outcomes such as smarter decisions, improved efficiency, and better coordination.
Solution-Focused Digital Storytelling
Developed separate communication pathways for Grid Steward and Utility Steward to address the needs of utilities and consumers.
Key Metrics
3X
The redesigned content structure simplifies complex energy concepts by presenting challenges, solutions, and benefits through clearer digital journeys for different audiences.
60%
Improved information architecture enables visitors to discover relevant solutions faster while reducing complexity across technical and consumer-focused messaging.
100%
The platform was designed to support future energy solutions, expanding content requirements, and evolving communication needs as Grid Steward continues to grow.
