UMM AI 
The Project
Client
KÜLKUF
Industry
HealthTech
Services
- Digital Commerce Strategy
- Experience Design
- Ecommerce Platform Development
- Product Storytelling & Content Architecture
- Growth Engineering
UMM partnered with KÜLKUF to build a digital commerce experience for its smart cooling wearable designed to provide relief from hot flashes. UMM transformed the website into a product-led platform combining brand storytelling, technology communication, ecommerce functionality, and customer education to help users understand the product, its benefits, and its scientific foundation.
Delivering Tangible Business Transformation in HealthTech
The new KÜLKUF digital platform creates a complete customer journey from product discovery to purchase. UMM designed an experience that explains the science behind the technology, communicates product benefits, builds trust through educational content, and enables users to confidently explore and purchase the wearable solution.
1
Unified Product Commerce Experience
UMM brought product storytelling, education, purchasing, support information, and customer journeys together into a single digital platform.
5+
Product Education Journeys Created
The website structure guides users through product benefits, technology, usage instructions, FAQs, clinical information, and purchasing decisions.
3
Customer Decision Stages Optimized
The experience supports awareness, consideration, and conversion by helping users understand the problem, explore the solution, and complete their purchase journey.
Tech Stack
Building a Digital Commerce Experience for Smart Health Innovation
HealthTech commerce platform combining product education, storytelling, ecommerce, and customer-focused wearable experiences.
Challenge
Communicating Advanced Health Technology Through a Simple Digital Experience
KÜLKUF needed a digital platform that could explain a technically advanced wearable product to consumers while building trust around its technology, effectiveness, and usability. The challenge was to combine scientific credibility, product education, and ecommerce conversion into one seamless customer experience.
Solution
Creating a Product-Led HealthTech Commerce Experience
UMM developed a digital platform focused on education, trust, and conversion.
Product Experience Design
Product Ecosystem Architecture
Belrium Product Experience
Product Experience Design
Created a structured product journey highlighting KÜLKUF’s smart cooling wristband, benefits, technology, and usage experience.
Technology Storytelling
Simplified complex ClimaCon® technology into accessible messaging that helps users understand how the product works and why it matters.
Ecommerce Experience Development
Built a seamless shopping experience with product discovery, purchase journeys, customer support content, and conversion-focused sections.
Trust-Building Content Architecture
Structured clinical information, FAQs, product details, and educational resources to strengthen customer confidence before purchase.
Key Metrics
60%
The redesigned experience simplifies complex health technology through structured content, helping users better understand product benefits, usage, and scientific validation.
3X
Clear product storytelling, educational sections, and guided navigation create a smoother path from discovering hot flash challenges to exploring and purchasing the solution.
100%
The platform provides KÜLKUF with a flexible digital foundation to support future product updates, campaigns, educational content, and international growth.
