UMM AI 
The Project
Client
Habari Technologies
Industry
Telecommunications
Services
- Website Design & Development
- CMS Implementation & Backend Architecture
- UX-Led Corporate Web Experience
- Responsive UI & Performance Optimization
Habari needed a robust corporate website that could support rapid digital growth and streamline customer journeys for African broadband consumers. The project focused on delivering both B2C and B2B value through efficient design, intuitive navigation, and fully integrated backend tools.
Transforming Connectivity for African Homes & Businesses
Habari’s new website provides a frictionless experience for users seeking reliable home WiFi and business broadband. It offers plan comparison tools, clear pricing, instant sign-ups, and localized news, empowering customers to choose the right service with ease.
85%
Faster Content Management and Publishing
The CMS-driven backend allows Habari’s teams to update services, upload media, and manage content 85% faster, improving agility and reducing reliance on external developers.
60%
Improvement in Page Load and Performance Metrics
Responsive front-end engineering and optimized code improved performance scores by 60%. Faster load times and cleaner navigation enhanced visitor engagement and sessions.
45 days
End-to-End Project
Delivery
UMM delivered the new Habari corporate website within 45 days, from design to deployment, combining UX strategy, design sprints, and agile development for a faster launch.
Tech Stack
Engineered for Performance, Scalability, and Seamless Content Control
Developed with WordPress CMS, PHP, and MySQL, hosted on AWS and optimized with Cloudflare and Google Analytics for lightning-fast performance and effortless content management.
Challenge
Creating a Modern Digital Presence for a Telecom Brand
Habari needed to upgrade its digital presence to align with its growing reputation in Tanzania’s competitive telecom sector. The previous site lacked structure, responsiveness, and scalability, making it difficult to showcase its expanding product portfolio and enterprise offerings effectively. The challenge was to create a modern, CMS-powered web platform that balanced aesthetics with functionality and allowed internal teams to manage content independently.
Solution
Developing a Scalable, CMS-Driven Web Experience
Unified Modern Minds built a custom, CMS-enabled website that combines visual clarity with operational efficiency
Corporate-Centric Design
Custom CMS Backend
Performance Engineering
Corporate-Centric Design
Clean layouts, simplified navigation, and structured content presentation highlight Habari’s broadband and enterprise solutions.
Custom CMS Backend
Built for scalability, enabling effortless updates to products, pricing, and media assets by non-technical users.
Performance Engineering
Optimized for high-speed loading, cross-device responsiveness, and SEO alignment to enhance discoverability.
Key Metrics
85%
The CMS backend enables Habari’s marketing team to make updates independently, cutting down content publishing time from days to minutes. This new agility allows faster campaign rollouts, service updates, and customer communication, improving efficiency across business units.
60%
Refactoring the front-end and streamlining content delivery boosted Habari’s website performance score by 60%. Visitors now enjoy faster page loads, smoother navigation, and enhanced responsiveness, improving dwell time and lowering bounce rates significantly.
100%
The modular platform architecture supports future integration with CRM systems, e-commerce capabilities, and user portals without redevelopment. This future-proof design ensures Habari can scale rapidly as new business units, products, or markets emerge.
