UMM AI 
The Project
Client
Coco & Coir
Industry
Sustainable Home & Lifestyle, E-Commerce
Services
- Shopify Store Design & Development
- E-Commerce Experience Architecture
- Shopify Backend Configuration
- Product Catalogue & Checkout Optimization
UMM partnered with Coco & Coir, a UK-based sustainable lifestyle brand, to design and develop a modern Shopify-powered e-commerce platform. The goal was to create a visually refined storefront that reflects the brand’s eco-conscious philosophy while delivering a seamless shopping experience and scalable backend management for growing product lines.
Transforming Online Retail for a Sustainable Brand
The new Coco & Coir platform blends thoughtful design with Shopify’s powerful commerce infrastructure. The website provides a smooth product discovery journey, intuitive navigation, and optimized checkout flows, enabling customers to browse and purchase eco-friendly home products effortlessly. The platform also empowers the brand team with a streamlined backend for managing inventory, promotions, and product catalogues.
2x
Growth in Product Catalogue
Visibility
The redesigned storefront organizes product collections and categories more clearly, helping customers discover items faster and improving visibility for new and featured products.
55%
Improvement in Shopping Flow Efficiency
Optimized product pages, clearer calls to action, and simplified navigation reduced friction during browsing and checkout, making the buying journey smoother for customers.
22%
Reduction in Checkout
Drop-Off
Optimized checkout steps and payment options in Shopify decrease friction, helping more visitors complete their purchase.
Tech Stack
Building a Modern Commerce Platform for Sustainable Lifestyle Products
Shopify-powered storefront enabling intuitive product discovery, scalable catalogue management, and optimized checkout experiences.
Challenge
Turning a Growing Product Line into a Scalable Online Store
Coco & Coir needed a modern e-commerce platform that could showcase its expanding catalogue of sustainable products while delivering a polished brand experience. The existing digital presence lacked structured product organization and an intuitive purchasing flow, making it difficult for customers to browse collections or complete purchases efficiently.
Solution
Designing and Building a Shopify Commerce Platform
UMM designed and developed a Shopify-based e-commerce portal that balances visual storytelling with strong commerce functionality.
Product Catalogue Architecture
Backend Shopify Configuration
Checkout and Performance Optimization
Shopify Storefront Design
Created a clean, product-first interface aligned with the brand’s sustainable identity, allowing customers to explore products through curated collections and featured sections.
Product Catalogue Architecture
Structured the catalogue for easy browsing, enabling customers to navigate multiple product categories with clarity and speed.
Backend Shopify Configuration
Configured Shopify’s backend systems for inventory management, order tracking, and promotional campaigns to give the brand full operational control.
Checkout and Performance Optimization
Implemented streamlined checkout workflows and optimized page performance to support smooth transactions across devices.
Key Metrics
35%
Enhanced product layouts, improved image presentation, and clearer product descriptions encouraged deeper interaction with individual product pages, helping customers evaluate items more confidently before purchase.
50%
The Shopify backend allows Coco & Coir’s team to manage inventory, launch promotions, and update product information quickly, significantly improving operational efficiency.
3X
The modular Shopify architecture enables the brand to expand its catalogue, introduce new product categories, and run campaigns without rebuilding the platform, ensuring the store can grow alongside the business.
