UMM AI 
The Project
Client
Lyca Radio
Industry
Broadcasting, Media
Services
- App Development & Mobile UX/UI Design
- Multi-Platform Integration
- Custom Advertising Solutions
UMM redesigned and rebuilt the Lyca Radio digital experience, delivering a modern, interactive mobile app for the UK’s largest commercial Asian radio broadcaster. The solution united all four Lyca Radio stations, empowering both young and mature audiences across Greater London with seamless streaming, catch-up, and engagement features.
Reaching New Heights in Digital Broadcasting
The new Lyca Radio app enhances connection and accessibility for a diverse and fast-growing multicultural audience. With high-fidelity streaming, multilingual UI, and innovative listener engagement tools, Lyca Radio cements its leadership in community outreach and digital presence.
100%
Increase in User Engagement Through the App
With intuitive navigation, on-demand features, and seamless live radio integration, user engagement within the app has increased by 100%. Features like live streaming, podcasts, and show schedules contributed to longer session durations and improved listener retention.
50%
Growth in Ad Revenue Through Mobile Integration
The new mobile app’s custom advertising placements, including pre-roll audio ads, banner ads, and sponsored segments, resulted in a 50% increase in ad revenue. This helped Lyca Radio tap into new revenue streams and optimize its digital monetization strategy.
24/7
Global Access to Lyca Radio
The app allows listeners to access Lyca Radio and Dilse Radio 24/7 across the globe. With the ability to listen live, access on-demand podcasts, and engage with exclusive content, the app has extended Lyca Radio’s reach beyond Greater London, giving it global accessibility and further establishing the brand as a leader in the South Asian radio market.
Tech Stack
Broadcasting the Future of Radio with Seamless Mobile Integration
Built on React Native and Node.js with Firebase for real-time streaming, and integrated with AWS for scalable hosting, Lyca Radio’s app enhances listener engagement and monetization through custom advertising and multi-platform accessibility.
Challenge
Expanding Digital Presence through Seamless App Integration
Lyca Radio sought to create a mobile experience that mirrors the success of their terrestrial radio stations. The challenge was to ensure seamless integration of Lyca Radio and Dilse Radio’s live streaming, podcasting, and advertising capabilities into a user-friendly mobile platform, while enhancing monetization and broadening their audience base.
Solution
Developing a High-Performance Mobile App for Radio Broadcasting
UMM designed and developed a custom mobile app for Lyca Radio and Dilse Radio with a focus on usability, performance, and engagement. Key features included:
Live Streaming
Integration
On-Demand Content
Custom Advertising
Live Streaming Integration:
The app allows listeners to access live radio broadcasts seamlessly, whether they are at home, at work, or on the go.
On-Demand Content:
Listeners can catch up on shows and podcasts with a 28-day listen-back feature.
Custom Advertising:
The app includes pre-roll audio and video ads, banner ads, and sponsored segments, giving advertisers direct access to a loyal, engaged audience.
Key Metrics
The newly developed app saw 100% growth in user engagement through features such as live streaming, podcasts, and user-friendly navigation. This led to more in-app interaction, longer session times, and increased listener loyalty.
Revenue
The custom ad integration within the app resulted in 50% higher advertising revenue, thanks to targeted, high-impact ad placements like pre-roll audio and banner ads that generated stronger revenue from advertisers looking to engage the South Asian community.
With the app available globally, Lyca Radio achieved 24/7 global access to its two radio stations. The app now supports over 100,000 weekly listeners, allowing the stations to grow their reach beyond Greater London and engage a broader global audience.
