The Project
Client
Mohawk Industries
Industry
Employee Benefits & HR
Services
- UX-Led Website Design & Development
- Content Strategy & Information Architecture
- Employee-Centric Digital Experience
- WordPress CMS Development
UMMbuilt Mohawk Benefits' digital foundation from the ground up, optimizing user navigation, and creating comprehensive benefits information access. The project positioned Mohawk Benefits as a trusted resource, focusing on clear information architecture, and seamless benefits management.
Driving Measurable Impact in Employee Benefits
Mohawk Benefits is transforming how employees access and understand their comprehensive benefits package. The platform's design and content strategy encourage exploration, enhance benefits utilization, and build trust with employees, enabling them to make informed decisions about their health, wealth, and wellbeing benefits.
100%
Benefits Information Accessibility
Strategic content organization and intuitive navigation improved employee access to critical benefits information across health, dental, vision, and retirement plans.
3X
Improved User Engagement
Focused content strategy and employee-centric design encouraged genuine interaction with benefits resources, building stronger employee understanding and utilization.
12+
Healthy Life Centers Showcased
A scalable website platform made it possible to highlight over 12 on-site health centers and comprehensive wellness programs, demonstrating Mohawk's commitment to employee wellbeing.
Challenge
Creating Clear Benefits Communication and Easy Navigation
As a comprehensive benefits provider, Mohawk needed to present complex benefits information in an accessible, user-friendly format. Employees struggled with understanding their extensive benefits package including health insurance, 401k options, wellness programs, and various coverage options. The brand needed a scalable website to clearly communicate benefits value and guide employees through their options.
Solution
Creating a User-Centric Digital Benefits Platform
Unified Modern Minds executed a holistic approach combining intuitive design, clear information architecture, and user-focused navigation.
UX-Led Information Architecture
Strong Visual Design & Navigation
Benefits-First Website Experience
UX-Led Information Architecture
Organized benefits into clear sections such as health insurance, 401(k), and additional employee programs.
Strong Visual Design & Navigation
Highlighted key benefits with interactive sections, clear headings, and a flow that guides employees to critical information quickly.
Benefits-First Website Experience
Developed a responsive site that prioritizes benefits discovery and understanding, guiding users through complex insurance and wellness offerings before enrollment decisions
Key Metrics
10x
Optimized content organization and search functionality improved employee ability to find relevant benefits information, increasing utilization of available programs while establishing clear understanding of coverage options.
8x
Designed structured, intuitive website flow that encouraged exploration of all benefits offerings. Improved engagement metrics reflect higher interaction with benefits content and better employee decision-making.
5x
Targeted content highlighting Mohawk's comprehensive wellness initiatives, including Healthy Life Centers, biometric screenings, and preventive care programs, generated stronger employee participation and health engagement.
5X
Growth in Transaction Volume
3X
Boost in Repeat User Conversion
