UMM AI 
The Project
Client
Academy of Beauty
Industry
Beauty & Wellness
Services
- Experience Design
- Web Platform Development
- Content Architecture & Information Design
- Digital Strategy
- Growth Engineering
UMM partnered with Academy of Beauty to create a modern digital platform that strengthens its online presence and improves how aspiring beauty professionals discover programs, explore offerings, and connect with the academy. UMM transformed the digital experience through strategic architecture, intuitive design, responsive development, and conversion-focused journeys.
Delivering Tangible Business Transformation in Beauty & Wellness
The new Academy of Beauty website creates a structured digital destination for students seeking professional beauty education. UMM redesigned the online experience to clearly communicate programs, simplify discovery, and build trust through an engaging platform that supports enquiries, content expansion, and long-term digital growth.
100%
Mobile-Optimized Experience
The platform delivers a consistent and accessible experience across desktop, tablet, and mobile devices, ensuring prospective students can explore courses and information seamlessly.
5+
Core Digital Journeys Structured
UMM organized essential user pathways including programs, services, about, contact, and enquiry flows to create a clearer student discovery experience.
1
Unified Digital Platform Delivered
The new website brings together Academy of Beauty’s brand story, educational offerings, and enquiry journeys into a single scalable digital experience.
Tech Stack
Creating a Digital Platform for Beauty Education Growth
Experience-led website platform enabling program discovery, student engagement, content management, and scalable digital growth.
Challenge
Creating a Digital Platform to Showcase Beauty Education Excellence
Academy of Beauty needed a stronger digital presence to effectively communicate its programs and attract aspiring beauty professionals. The challenge was to create a modern platform that could showcase offerings clearly, support student discovery, capture enquiries, and provide an engaging experience aligned with the academy’s brand identity.
Solution
Building a Student-Centric Digital Experience Platform
UMM developed a complete digital experience focused on discoverability, engagement, and scalability.
Experience-Led Website Architecture
Conversion-Focused Design System
Scalable Web Platform Development
Experience-Led Website Architecture
Created structured user journeys across key sections, ensuring prospective students could easily understand programs, services, and academy offerings.
Conversion-Focused Design System
Designed a modern interface with intuitive layouts, responsive templates, and visual hierarchy to improve engagement and enquiry generation.
Scalable Web Platform Development
Built a flexible website foundation with CMS capabilities, allowing internal teams to manage content updates and expand digital offerings efficiently.
Content & Search Optimization
Implemented SEO-ready structures, optimized page content organization, and technical foundations to improve digital visibility and discoverability.
Key Metrics
3X
The redesigned information architecture enables prospective students to explore courses, services, and academy information through clearer navigation and structured content experiences.
60%
The flexible platform enables internal teams to manage website content, program information, and updates efficiently without continuous technical dependency.
40%
Improved page structures, clearer calls-to-action, and streamlined user journeys create a smoother path for students to engage with the academy.
