digital strategy services & consulting

Digital product strategy is not just adding one or multiple features into the product design mix. A digital product strategy transforms the fundamental nature of your product’s value proposition and defines the USP – digital products drive additional value from the data they generate and the information you can create from it. Specifically, by tapping digital functions as a source of valuable data, you have the ability to drive in-field product customization, product automation and product monitoring. In addition to opening new market opportunities, digital product strategy generates new revenue sources beyond the initial sale of the physical product, including revenue streams from subscription services and sales of product use data.