The Project
Client
Color Pencil Communication
Industry
EdTech
Services
- UX-Led Platform Reimagination
- Growth Engineering
- Experience-Led Content & Information Architecture
- Unified Digital Ecosystem Strategy
With Color Pencil, we aimed to reimagine their online presence, building a scalable e-commerce system that blends traditional wisdom with modern digital learning. This project enabled the brand to expand into new markets and grow their customer base while enhancing their product offerings for the EdTech space.
Driving Measurable Impact in Education
Color Pencil is reshaping the way children engage with educational content by blending time-tested learning methods with modern digital tools. Their approach aims to provide children with interactive learning experiences that not only reduce screen time but also deliver significant academic benefits, especially for those with special educational needs. The brand’s commitment is to deliver real results that help children excel academically while fostering a love for learning
15%
Increase in Average Order Value
Targeted strategies in personalized journeys and flexible payment options resulted in a significant boost in customer spending, reflecting a higher average order value per transaction.
25%
Reduction in Bounce Rate
An overhauled user experience, faster load times, and intuitive navigation kept visitors engaged, ensuring they explored more of what the brand offers, leading to fewer drop-offs.
<1 Day
Average Order Processing Time
By leveraging FBA/MCF for order fulfillment, Color Pencil was able to process and dispatch orders in record time, reducing delays and ensuring customers received products faster and more reliably.
TechStack
Built for Playful Learning and Scalable Growth
Developed on WordPress CMS with PHP and MySQL for web, and supported by a mobile app ecosystem powered by Flutter and Firebase, Play pixo combines creative design, analytics, and marketing automation to deliver an engaging, growth-ready EdTech platform.
Challenge
Building a Brand and Presence from the Ground Up
Color Pencil faced the immense challenge of not only entering a saturated EdTech market but also creating a brand identity from scratch. With no existing digital footprint, the brand had to establish an emotional connection with parents while standing out in a competitive space. Navigating complex marketplace setups and logistics, such as Amazon and Flipkart, added another layer of difficulty, making the task even more critical.
Solution
Reinventing learning touchpoints. Elevating engagement, and trust.
To propel Color Pencil as a standout EdTech brand, we created a conversion-optimized digital ecosystem and smart marketplace presence and focusing on seamless experience, operational agility, and learning-first narratives. Our holistic approach enabled Color Pencil to scale across geographies, channels, and product lines, forging real brand affinity with parents and educators.
Learning-first Website Experience
Designed a warm, parent-centric site where educational value leads the journey, motivating discovery before purchase.
Agile Marketplace Management
Rolled out phased marketplace launches (Amazon, Flipkart, Walmart, eBay), deploying robust listing, inventory, and FBA integrations for speed, compliance, and control.
Growth-driven Digital Strategy
Revamped SEO for parenting and learning intent; launched tightly-targeted ads; leveraged analytics tools (Helium 10) to optimize, track, and adapt performance and product strategy.
Key Metrics
We built a robust and scalable platform focused on delivering high-value educational content. The platform allowed for easy updates and streamlined management of the product catalog, ensuring that the brand's messaging was consistently aligned with the needs of parents and educators.
We optimized the website's load speed and user interface to ensure a seamless experience across devices. With faster page loads and improved navigation, we saw a substantial reduction in bounce rates, increasing the likelihood of visitors engaging with the content and making purchases.
Leveraging data analytics and AI-powered insights, we implemented highly targeted paid campaigns that maximized ROI. By focusing on specific search queries and user behavior, these campaigns generated a dramatic increase in clicks and drove more qualified traffic to the website.
