UMM AI 
The Project
Client
Biocon Group
Industry
Pharmaceuticals, Biotech, Healthcare Education
Services
- UX-Led Platform Reimagination
- Growth Engineering & Campaign Optimization
- Experience-Led Content and Information Architecture
- Unified Digital Ecosystem Strategy
Biocon needed an all-encompassing approach to digital transformation—upgrading product user journeys, driving student admissions, and refreshing its Biologics corporate identity. The goal was to boost engagement across investors, healthcare professionals, and academic audiences, while unifying the brand experience.
Accelerating Brand and User Experience
Biocon’s new platforms deliver seamless navigation, focused messaging, and tailored pathways for diverse visitor types. The transformation strengthens global visibility, campaign returns, and stakeholder satisfaction through precision design and modernized architecture.
15%
Boost in User Engagement
Post-launch metrics showed a 60% improvement in user engagement, including deeper interactions (scroll depth), increased return visits, and more frequent CTA clicks.
2.5x
Growth in Academic Inquiries
The performance-optimized marketing funnels and personalized remarketing campaigns led to a 2.5x increase in academic inquiries.
48%
Improvement in Session Duration
With a new, intuitive website design and streamlined navigation, Biocon achieved a 48% improvement in average session duration and user navigation efficiency.
Tech Stack
Designed for Precision and Global Biotech Leadership
Built on WordPress CMS with PHP and MySQL for flexible content management, and powered by AWS, React, and Google Analytics for scalability, performance, and insightful analytics.
Challenge
Delivering Tailored Experiences Across Diverse Audiences
Biocon needed a unified strategy to support three distinct business units: a product-focused website for global audiences, a campaign-driven academic platform, and an investor and healthcare professional-centric Biologics website. The challenge was to provide personalized content and design while creating a cohesive digital identity that supported their market leadership in biosimilars, academia, and healthcare innovation.
Solution
Comprehensive Digital Transformation Across Three Fronts
Unified Modern Minds executed a tailored strategy for each unit while maintaining a unified brand identity and digital experience:
Product Website (UX/UI Reimagination)
Academic Wing (Performance Campaigns)
Biologics Website Revamp
Product Website (UX/UI Reimagination):
We designed a responsive, user-first interface with clear personas, product researchers, partners, and patients.
Academic Wing (Performance Campaigns):
Through conversion-optimized marketing funnels and personalized email automation, we significantly improved lead generation and inquiry quality for Biocon’s academic division.
Biologics Website
Revamp:
The website overhaul focused on segmented pathways for investors and healthcare professionals, integrating strong stakeholder alignment with a flexible CMS.
Key Metrics
Through strategic SEO efforts, performance optimization, and multilingual content, we increased Biocon’s global visibility by 350%, enhancing its presence across key international markets. The result was greater reach within the biosimilars and healthcare sectors, making Biocon a more recognizable global brand.
Biocon’s key stakeholders including investors, healthcare professionals, and students, rated the website 4.8/5 for usability, performance, and design. The modern, responsive interface was widely praised, further enhancing Biocon’s reputation in the biotech and healthcare sectors.
Targeted marketing campaigns and automated workflows led to a 2.5x increase in academic inquiries for Biocon’s educational division. Personalized email journeys, coupled with remarketing strategies, helped capture high-quality leads and significantly boosted interest in Biocon’s academic programs, accelerating enrollment and engagement.
