The Project
Client
Lyca Mobile
Industry
eCommerce / Telecom Retail
Services
- UX-Led Platform Reimagination
- Growth Engineering
- Experience-Led Content & Information Architecture
- Unified Digital Ecosystem Strategy
With LycaMobile, we set out to replace an outdated platform with a scalable, agile e-commerce system supporting new business models; accelerating market reach, and unifying customer channels, delivering seamless experiences across a demanding telecom landscape.
Redefining Telecom Retail with a Seamless Platform
Lyca eShop was rebuilt to empower every customer interaction. The platform enables personalized journeys, agile order management, and real-time insights, unifying all sales channels. Customers experience effortless navigation, faster checkouts, and consistent engagement across devices, while operators gain scalability and operational intelligence for sustained growth.
15%
Increase in Average Order Value
Flexible payments and personalized journeys drove higher spend per customer.
25%
Reduction in Bounce Rate
Optimized UX, improved navigation, and faster page loads kept visitors engaged and minimized drop-offs.
<1 Day
Average Order Processing Time
Advanced OMS and automated vendor integration enabled near real-time fulfillment, improving both speed and reliability.
TechStack
Redefining E-Commerce Agility for Telecom Retail
Built on a modern Magento-React architecture integrated with Klarna and Worldpay for secure, flexible transactions and rapid omnichannel scalability.
Challenge
Legacy systems were holding back growth and agility.
Modernizing a rigid, low-code platform that hindered growth and responsiveness. Marketing updates required up to seven days, slowing campaigns and limiting adoption of new business models like post-pay. Siloed customer channels caused fragmented experiences, creating an urgent need for a scalable, integrated, and agile e-commerce platform to meet telecom market demands.
Solution
Custom Web Platform with Full Operational Control
UMM developed a tailored web solution to unify all aspects of Lycaremit’s operations and customer interactions
Buy-Now-Pay-Later
Enables flexible payment options across all customer journeys, driving conversions.
Advanced Order Management System (OMS)
Full control from order placement to fulfillment, reducing processing time and boosting efficiency.
Vendor Integration
Automated product catalog and real-time updates ensure accurate listings and streamlined management.
Key Metrics
Consolidating marketing data condensed deployment timelines from days to hours, enabling LycaMobile’s teams to launch timely, targeted campaigns with agility and precision that directly improve market responsiveness and customer relevance.
Unified tracking of customer touchpoints created a gold standard single view, enabling hyper-personalization, reducing opt-outs by up to 20%, and strengthening lifetime value through contextually engaging communications.
Integrated email, SMS, and web marketing efforts catalyzed a significant surge in customer engagement, leading to higher conversion rates, enhanced brand connection, and sustainable retention growth across diverse target markets.
