The Project
Client
Play pixo
Industry
EdTech
Services
- UX-Led Platform Reimagination
- Growth Engineering
- Experience-Led Content & Information Architecture
- Unified Digital Ecosystem Strategy
UMM built Play pixo’s digital foundation from the ground up—crafting a dedicated website, optimizing app listings, and driving awareness in a competitive EdTech landscape. The project positioned Play pixo as a credible choice for parents, focusing on discoverability, ease of use, and brand trust.
Driving Measurable Impact in Early Education
Play pixo is redefining how children engage with educational apps by creating interactive, safe, and intuitive learning experiences. The platform’s design and content strategy encourage exploration, enhance learning retention, and build trust with parents, enabling children to engage meaningfully while discovering playful, structured education.
45%
Boost in Organic App Installs
Strategic ASO and targeted keyword work improved app visibility, driving a significant increase in installs on both Play Store and App Store.
3X
Increase in Social Engagement
Focused social content and parent campaigns encouraged genuine shares, reviews, and conversations; building a strong community around the Play pixo brand.
100+
Learning Modules Published
A scalable website and agile app platform made it possible to launch over 100 engaging activities for kids, growing the value of Play pixo’s educational offering.
Challenge
Building Trust and Discoverability from Scratch
As a new entrant, Play pixo faced low organic visibility on search engines and app stores, limited parent awareness, and no established digital presence. The brand needed a scalable website and marketing strategy to gain trust, showcase its products, and compete with established EdTech players in India.
Solution
Creating a Parent-Centric Digital Ecosystem
UMM executed a holistic approach combining design, strategy, and performance-driven campaigns.
Learning-first
Website Experience
Agile Marketplace and ASO Management
Growth-Driven Digital Strategy
Learning-first Website Experience
Developed a responsive, child-friendly site that prioritizes educational value, guiding parents through product discovery before engagement or download.
Agile Marketplace and ASO Management
Optimized App Store and Play Store listings, using structured descriptions, visuals, and keywords to maximize discovery and adoption.
Growth-Driven Digital Strategy
Implemented SEO for high-intent educational searches, targeted social campaigns for parent communities, and paid campaigns to amplify reach while building credibility.
Key Metrics
10x
Optimized listings on App Store and Play Store improved visibility for high-intent educational searches, increasing downloads and early engagement while establishing Play pixo as a credible learning app among parents.
8x
Designed a structured, intuitive website that encouraged exploration, product discovery, and seamless navigation. Improved engagement metrics reflect higher interaction with learning content and better user retention.
5x
Targeted campaigns on parent-focused channels built awareness and trust, generating a community around Play pixo. By fostering conversations and advocacy, the brand achieved stronger early adoption and user loyalty.
